COLD WAR MUSEUM Berlin
WebAR Experience
For the opening of the Cold War Museum Berlin, shoutr labs agreed to create two WebAR experiences as part of the marketing campaign, inviting the users to engange and learn more about the Cold War Museum Berlin.
USA DESIGN
USSR DESIGN
WEBSITE
The website is divided into two colours, blue representing the USA and red representing the USSR side. Users can select a side by choosing the tank they want to explore in the physical space.
This experience was designed to pique users' interest and encourage them to visit the museum but also to make them feel the weight of choosing a side and simulate the burden of that choice. Does it matter which side they choose in the aftermath of war?
Credits
All credits go to shoutr labs UG and Cold War Museum Berlin.
